Ranking multiple pages of your website for the same keyword can be challenging, as search engines typically only show one or two pages from the same website for a given search query.

There are several SEO techniques you can try to rank multiple pages of your website for the same keyword:

1. Use different variations of the keyword: Instead of using the exact same keyword on every page, use variations of the keyword that are relevant to each page. This can help to differentiate the pages and make them more relevant to specific search queries.
2. Focus on page-level optimization: Make sure that each page of your website is optimized for its specific target keyword. This includes using the keyword in the page title, meta description, URL, and throughout the content. Be sure to also optimize for other on-page factors such as headings, internal links, and image alt tags.
3. Avoid duplicate content: Make sure that each page of your website has unique and original content. Duplicate content can confuse search engines and harm your rankings.
4. Build internal links: Internal linking can help to establish a clear hierarchy for your website and signal to search engines which pages are most important. Be sure to link to other relevant pages within your website whenever possible.
5. Optimize for user experience: Google prioritizes websites that offer a positive user experience. Make sure that your website is fast, easy to navigate, and offers high-quality content that is relevant to your target audience.
6. Use schema markup: Schema markup can help to provide additional information about your website and its pages to search engines. This can include information such as business hours, ratings and reviews, and product information.

It’s important to note that SEO is an ongoing process that requires continuous monitoring and optimization. By implementing these techniques and regularly monitoring your website’s performance, you can improve your chances of ranking multiple pages of your website for the same keyword.

Here are some additional techniques that can help you rank multiple pages of your website for the same keyword:

1. Target long-tail keywords: Instead of targeting a broad, highly competitive keyword, consider targeting longer, more specific variations of the keyword that are relevant to each individual page. This can help to differentiate the pages and make them more relevant to specific search queries.
2. Optimize for different search intent: Consider optimizing each page for a different aspect of the keyword’s search intent. For example, if the keyword is “digital marketing”, one page could focus on social media marketing while another page could focus on email marketing.
3. Use different content formats: Consider using different types of content on each page, such as videos, infographics, or case studies, to make each page more unique and engaging.
4. Create a hub page: Consider creating a “hub” page that links to all of the individual pages on your website that target the same keyword. This can help to establish a clear hierarchy for your website and signal to search engines that these pages are related.
5. Build external links: Building high-quality external links to each individual page can help to improve their visibility and search engine rankings.
6. Use internal linking: Use internal linking to help establish the relationship between the different pages on your website that target the same keyword. Linking to other relevant pages within your website can help to establish a clear hierarchy and signal to search engines which pages are most important.

Why is SEO important ?

The ultimate goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, and Yahoo. This is achieved by optimizing various elements of a website or content, including keywords, metadata, content structure, internal and external links, and technical aspects such as site speed and mobile-friendliness.

SEO is important because search engines are one of the primary ways that people discover new websites and content online. By optimizing a website or content for search engines, businesses and individuals can increase their visibility to potential customers and readers, and ultimately drive more traffic and conversions.

Is it possible to rank multiple pages for same keyword ?

While it is technically possible to rank multiple pages of a website for the same keyword, it can be difficult to do so because search engines typically only display one result per website for a given search query.

However, if the content on each page is unique and provides value to users, it is possible for multiple pages to rank for the same keyword. This is because search engines aim to provide the most relevant and valuable content to their users, and if multiple pages on a website are relevant to a particular search query, they may all appear in the search results.

To increase the chances of ranking multiple pages of a website for the same keyword, it is important to ensure that each page provides unique and valuable content. This can be achieved by targeting different variations or aspects of the keyword, using different content formats, and optimizing each page for a specific aspect of the keyword’s search intent. Additionally, building high-quality external links to each individual page can help to improve their visibility and search engine rankings.