With Google getting tougher on its ranking, organizations either focus on In-house SEO or deploys seo services from a digital agency to cope up with the updates that the search engines keep rolling out. Although SEO has gained loads of popularity in past few years yet many businesses in Perth – newbies and mid-sized are not aware of the exact meaning and use of SEO or search engine optimization.

SEO or search engine optimization is the process of making the visibility of the website or web page better in the search engine’s unpaid or natural search results done by expert SEOs. Typically, optimizing a website or web page comprises of editing its HTML, content and related coding to both boost its significance to particular keywords and to eliminate obstructions to the indexing activities of search engines. Usually, a good seo agency in Perth develops compatible website enabling search engine’s spider or bot to crawl the pages of the website finding the keywords they can add to the index.

The search engine returns the pages dependent on the keywords, a user has entered. The bots uses some computer programs to identify the web pages to crawl, frequency to crawl etc. The sole purpose of crawling is to enable the search engine to build a large index off all the keywords. The index is used when user searches for something by typing words on the search engine.

Some tips to make sure bots crawl your page or website are-

• Avoid complicated links since bots are simple programs
• Make sure your webpage or site has a clear hierarchy and text links
• Page must be reachable from at the most one static text link
• Include a sitemap in your website
• Use text in spite of using any images for displaying important names, content, or links
• Create fresh content.
• Include additional navigation, footer etc.

For more tips on improving the ranking of your website and deploying seo techniques, keep visiting this space.